What is the after hours chat widget and where does it appear on our website?
The after-hours chat widget captures leads who visit your website when the office is closed — it's one of the best sources of high-intent prospects because they sought you out on their own time.
1
Understand what the chat widget is
The chat widget is a small chat bubble that appears in the bottom corner of your practice's website. When a visitor clicks it during after-hours, they're greeted by an automated message and prompted to leave their name, phone number, and a brief question or message. RootLogic captures this information and creates a new lead automatically.
2
Know where it lives on your website
The widget is embedded across your entire practice website — it appears on every page including the homepage, services pages, and the contact page. Visitors can start a chat from anywhere on the site. Vitality installs and configures the widget as part of your RootLogic setup; you don't need to manage the placement.
3
Understand when it activates as "after hours"
The widget switches to after-hours mode based on the business hours configured in your RootLogic account settings. During business hours, the widget may connect to a live chat window or behave differently. After hours, it switches to the automated capture flow that collects the lead's information and routes them into the pipeline.
4
See where these leads show up in RootLogic
After-hours chat leads appear in a dedicated After Hours Chat column in your pipeline view — it's a separate column to the right of the standard stages. This keeps them visually distinct from form-fill leads so your team knows they need a morning phone call, not just an automated response.
Pro tip: After-hours chat leads are often among your warmest prospects — they were browsing your website at 10pm doing research. That's a strong signal of intent. Make sure your first task every morning is calling the new after-hours leads before they forget they even started the conversation.