What are the opportunity values ($50, $500, $9,100) and why do they matter?

Lead Received = $50. Consult Booked = $500. Procedure Booked = $9,100. These values are set by your account manager and are the same across the pipeline. You will see them on each opportunity card. Do not change them manually.

A new form fill is worth $50 to us — most don't convert, so we weight it low. A booked consult is worth $500 because it takes meaningful buying intent. A booked procedure is $9,100 because that's close to the average revenue a hair restoration patient brings in. The ratios matter — they reflect reality.

Every time an opportunity progresses through the pipeline correctly (via the calendar booking flow, not a manual drag), RootLogic sends that conversion event and its dollar value back to Google Ads and Meta as an offline conversion. Google's Smart Bidding and Meta's algorithm then use this data to find more people who look like your best patients.

If a card gets manually dragged to Consult Booked without a real booking happening, or if procedure bookings aren't logged at all, Google and Meta get inaccurate signals. Over weeks and months, the algorithm optimizes toward the wrong lead types — often higher-volume but lower-quality inquirers. This quietly raises your cost per actual patient.