How many leads should convert to consultations? What's a healthy conversion rate?

For hair restoration practices, converting 15–25% of inbound leads into booked consultations is the healthy range. That means for every 100 leads that enter your pipeline, you should be booking 15–25 consultations. Below 10% is a red flag — and it almost always points to a phone intake issue, not a lead quality issue.

Go to Reporting → Opportunities and set the date range to the last 30 days. Note the total number of opportunities created (these are your leads) and the number that reached Consult Booked stage. Divide Consult Booked by total leads and multiply by 100. That's your conversion rate.

A conversion rate below 10% almost never means the ads are sending bad leads — it usually means leads are not being called fast enough, or the phone conversation isn't moving toward a booking. Go to the Activity tab on 10 unconverted contacts and check: How long after the form submit was the first call? Was there a second attempt if no answer? How long did the call last?

Calling a new lead within 5 minutes of their form submit is the #1 driver of lead-to-consult conversion. After 30 minutes, the odds of reaching that person drop dramatically. RootLogic's automated texts buy you some time, but nothing replaces a live call while the patient is still thinking about their hair.