A lead isn't answering calls or texts. What's the recommended follow-up cadence?
Most booked consults require 3–5 touchpoints before the person responds — knowing when to reach out (and when to stop) keeps you persistent without being a pest.
1
Day 1: Three attempts across different channels
On the day the lead comes in, make at least three attempts: call + voicemail first, text within minutes of the voicemail, then one more call in the afternoon if they haven't responded by midday. Vary the time of day — morning and afternoon — since some people are simply unavailable at certain times.
2
Day 2–3: One call attempt and a different text message
If there's still no response by Day 2, make one more call attempt and send a fresh text — not the same message as Day 1. Change the angle: "I wanted to make sure my message came through" or "We have some availability this week if you'd like to come in." Log each attempt in the contact record as a note.
3
Day 5–7: One more human touchpoint, then let the automation run
By the end of the first week, make one final manual attempt. After that, the RootLogic 45-day automated nurture sequence takes over with scheduled texts and emails — you don't need to keep manually chasing. Your job is the first week; the system handles the rest.
4
Try email if you have their address and texts aren't working
Some people don't respond to texts from unknown numbers but will read emails. If the lead has an email address on file, send a brief, personal email from RootLogic on Day 3 or 4. Keep it short — two sentences, a question, and your name.
5
Log every attempt as a note in RootLogic
After each call or text attempt, add a quick note on the contact record: "Called 6/23 at 10am, no answer, left VM." This creates a clear record so your team doesn't double-contact someone and so you know exactly where you left off when you come back to the pipeline later.
Important: If a contact replies "STOP" to a text at any point, do not text them again — they've opted out of SMS. You can still call or email them. Do not re-add a STOP contact to any SMS workflow.
Pro tip: The best times to reach hair restoration leads are Tuesday–Thursday between 10am–noon and 4pm–6pm. Monday mornings and Friday afternoons have the lowest contact rates. Plan your call attempts accordingly.