RootLogic Contacts
Contacts

What's the difference between DND, STOP, and blocking?

These three things sound similar but do very different things — using the wrong one can either silence a real patient or leave automation running on someone who opted out.

1
DND (Do Not Disturb) — stops everything outbound
DND is a flag you set manually on a contact record. When enabled, it stops ALL outbound communication from RootLogic to that person: automated texts, automated emails, manual texts, and manual emails. They can still call you. Use DND when a patient asks to be left alone entirely, or when you've confirmed a contact is not a real lead and want to halt automation before cleaning up the record.
2
STOP reply — SMS opt-out only, set by the contact
When a contact replies STOP to any text message, they are opting out of SMS only. This is automatic and legally required — RootLogic will stop sending texts to that number. You can still call them and send emails. In the contact record, you'll see an SMS opt-out indicator. Do not try to override this; it is a legal opt-out under TCPA.
3
Blocking — stops inbound calls from a specific number
Blocking is for spammers and nuisance callers. When you block a number, their inbound calls to your RootLogic phone number are rejected before they ring through. It does not stop outbound automation — you still need to enable DND if you want to stop texts and emails going out to that number.
4
Choose the right tool for the situation
Patient asks to stop all contact: enable DND. Patient replied STOP to a text: RootLogic handles it automatically, no action needed. Confirmed spam or robocaller: use Block Number, then enable DND and delete the opportunity. Real lead who wants email only: STOP handles texts automatically; their email automation continues as normal.
Important: Never try to manually re-enable SMS after a contact replies STOP. That is a TCPA violation. If a patient changes their mind and wants texts again, they must reply START themselves.