How do I view the Facebook/Meta Ads performance report?

Click Reporting in the left navigation menu to open the reporting dashboard. All ad channel reports are accessed from this section.

Inside Reporting, look for the Facebook Ads or Meta Ads tab. Click it to open the paid social performance view. If you don't see it, your Meta Ads integration may not be active — contact your VMMG account manager to verify the connection.

Use the date picker at the top of the report to set the period you want to review. For a standard monthly review, select the full prior calendar month. For day-to-day monitoring, Last 7 Days is a useful default.

Meta campaigns for hair restoration typically run awareness and lead generation objectives. The key numbers to watch: reach (how many unique people saw the ad), cost per lead (total spend divided by leads), and lead volume. Meta leads are typically less qualified than Google search leads because they didn't search for hair restoration — they were shown the ad. Factor that into your expectations for lead-to-consult conversion rate.

The Meta report shows ad-platform data. For quality context, go to your Opportunities pipeline and look at leads tagged or sourced from Facebook/Instagram. How many became booked consultations? Meta leads often need more nurture touches before converting — if you're seeing low pipeline movement on Meta leads, flag it to your account manager rather than adjusting anything yourself.