How do I view the Google Ads performance report?

In RootLogic, click Reporting in the left navigation menu. This opens the reporting dashboard, which contains multiple report types for your practice.

Inside the Reporting section, look for the Google Ads tab or report tile. Click it to open the Google Ads performance view. If you don't see a Google Ads report, your account may not have the reporting integration enabled yet — contact your VMMG account manager to confirm the setup.

At the top of the report, use the date picker to select your reporting window. Common choices are Last 7 Days, Last 30 Days, or Month to Date. For a monthly review with your account manager, set it to the full prior calendar month so you're looking at the same numbers.

The report will show your total ad spend, number of clicks, click-through rate, average cost per click, and the number of conversions (form fills and calls tracked through RootLogic). Focus on cost per conversion — for hair restoration, a healthy cost per lead is $150–$350 depending on your market. If you're seeing cost per lead above $400 consistently, that's worth flagging to your account manager.

The Google Ads report shows ad platform data. For the full picture, compare it to your Opportunities pipeline: how many of those conversions turned into actual booked consultations? If you had 30 leads from Google Ads but only 2 consultations booked, the pipeline data reveals a follow-up or quality issue that the ad report alone won't show.