RootLogic Scenarios
Scenarios

A lead asks about pricing over the phone. How do I handle it in the system?

Pricing questions on an intake call are a strong buying signal — how you handle them on the phone and in RootLogic determines whether this lead books a consult or disappears to a competitor.

1
Handle the pricing question on the call first
Hair restoration pricing is graft-dependent, which means you genuinely can't give an exact number without a consultation. The best answer is honest and consultative: "Pricing depends on the number of grafts the doctor recommends — most of our patients invest between $X and $X. The consultation is the only way to give you an accurate number, and it's complimentary." Check with your office manager for your practice's approved pricing range before your first intake call.
2
Note the pricing question in the contact record
After the call, open the contact record and add a note: "Lead asked about pricing. Gave range of $X–$X. Expressed [budget concern / surprise at range / seemed comfortable]. Offered complimentary consult." This context is essential for whoever takes the follow-up call — if cost was a hesitation, the next touchpoint can address it specifically.
3
Move the card to "Hot Lead" if they showed strong interest
If the lead responded to the pricing range positively and expressed clear intent to book, drag their pipeline card to Hot Lead. Hot Lead is the one stage you can move manually — it just flags them for priority follow-up and does not trigger booking automation. This keeps them visible at the top of your follow-up queue.
4
Book the consultation on the spot if they're ready
If they're ready to schedule after hearing the price range, book the consult now using the calendar booking flow in RootLogic — go to Calendars, select the consultation type, and pick a time with the lead on the phone. Do not drag the card to Consult Booked; always use the calendar flow so automation fires and the opportunity value updates correctly.
Pro tip: A lead who asks about pricing isn't being cheap — they're being responsible about a significant investment. That's a good sign. Leads who ask about price and get a clear, non-defensive answer convert at higher rates than those who get a brushoff. Treat the pricing question as a trust-building moment.