The opportunity value didn't change when I moved a lead. Why?

RootLogic's three key values — $50 (Lead Received), $500 (Consult Booked), and $9,100 (Procedure Booked) — are tied to automation triggers, not pipeline stage positions. When a calendar booking completes, the automation fires and updates the value. When you drag a card manually, no automation fires, so the value stays at whatever it was before the drag.

If you dragged a card to Consult Booked or Procedure Booked, drag it back to Lead Received. Then open the contact record and complete the booking through the calendar — for consultations, use the Calendars booking flow; for procedures, use the Procedure calendar booking flow. The automation will fire, move the card, and update the value correctly.

If you cannot redo the booking (for example, the consultation already occurred), open the opportunity card and look for the Opportunity Value field. Click on the current value and manually type the correct amount: $500 for Consult Booked, $9,100 for Procedure Booked. This won't trigger the automation retroactively but it will correct the value for reporting and offline conversion accuracy.

If the value was wrong for any period of time, let your VMMG account manager know the contact name and the correct stage they should have been in. VMMG can check whether the incorrect value was uploaded to Google Ads as an offline conversion and correct it before it affects the algorithm.