How long should I wait before following up with a "thinking about it" lead?

Send a short text or email the same day as the consultation — not the next day. This is not a push to book; it's a "thank you, I'm here if you have questions" message. The goal is to keep your practice top of mind while they're still actively thinking about it. The automated 45-day nurture will also begin firing if they're in Lead Received, but a personal same-day message from you is more powerful.

Set a task in RootLogic to call them 3–5 business days after the consult. This is your first real follow-up. The call script is simple: "Hi, I'm just checking in to see if any questions came up since we spoke." Don't open with "are you ready to book?" — lead with helpfulness. Log the call outcome in the Notes section immediately after.

If they didn't respond to your Day 3–5 call, reach out again around Day 10–14 by a different channel — if you called last time, try a text this time. Keep it short: "Hi [Name], still happy to answer any questions about your consultation whenever you're ready." Set a new task in RootLogic after sending so you don't lose track.

Around the 30-day mark, make one more personal attempt — a brief call or text. If they still don't respond after this, the 45-day automated nurture sequence is handling them. You can step back and let automation do its job. The sequence will send a final message around Day 45 before the pipeline cleanup. At that point, if there's still no response, the lead is not ready and your time is better spent on new leads.